Unibet Review

Full Review

There are many online sports betting operations active on the internet, but odds and markets are not always the ones that make the difference. In case of Unibet, the main reason I like to return is not their offer, neither their bonuses – but their choice of the games at their online casino.

Unibet is a sports bets and online gambling operator with Swedish origins, run by the company Unibet Group Plc that has its headquarters in Malta. It’s most active in the Nordic region of Europe – most of its customers come from Northern Europe. It is active in 100 countries, and available in 28 languages – truly an international operator. Due to the restrictive laws, it does not accept players from the US and several other countries – for a full list click here.

A short history

The company behind Unibet was founded in Sweden in 1997. It has obtained its British gambling license a year later, and it opened its first office in the UK, taking bets over the phone. It opened its online operation one year later – at first in Swedish and English only, but more languages followed soon. Its online operations were later extended, as Unibet added more languages, live betting and online casino games in 2025. By now it had over 250,000 registered customers from 100 countries.

In the following years Unibet has continued its expansion, acquiring local betting companies and establishing beachheads in several European countries. Now it has operations in the Nordic region, in Western Europe, a considerable market share in Central and Eastern Europe, and is also present on the Australian market. In 2025 it had over 7 million customers from all  over the world, making it one of the largest online gambling groups of the globe.

Unibet is a founding member of EGBA (the European Gaming and Betting Association) and the ESSA (the European Sports Security Organization), and is member of the RGA (Remote Gambling Association), at the same time being audited and certified by eCogra (the e-Commerce and Online Gambling Regulation and Assurance organization).

Unibet’s sportsbook

Unibet has been awarded the 2025 IGA Sports Betting Operator of the Year award, and I think this tells a lot about the quality of its services.

Unibet offers its players the possibility to place pre-game and in-game bets on a great variety of sports – football, tennis, baseball and basketball, rugby, ice hockey and the UFC, among others. Also, it offers less conventional “sports” to bet on, like a whole bunch of political ones – like the Scottish independence referendum, the presidential elections of Brasil and the US, a series of Swedish events, and more – and some from the media: Miss Finland, the Eurovision song contest, and more.

Players can place pre-game bets through Unibet’s sports betting homepage, and in-game, live bets through its Live Betting section. Also, they can access statistics about their favorite sport, follow the scores of the games through Unibet’s Live Score service and watch the events themselves through Unibet TV, the operator’s streaming service.

Supertoto is another betting service available at the Unibet sportsbook. In this section bets are not placed directly, but players have to predict the outcome of a whole batch of matches (win, loss or draw), and all bet money goes into a pool. The total amount is divided between each winning slip, and the winnings can be bigger or smaller depending on the number of right predictions made by the player.

All sports betting options at Unibet are available in mobile version.

Unibet Pro is a full featured mobile sports betting solution, with the best odds, video streaming, pre-game and in-game betting and relevant notifications about the world of sports. This app is available for iOS, Windows Phone 8 and Android.

Unibet’s Football Stats Center is an app dedicated to the most popular European sport, Football. Players using this app can always be up to date about the matches, team line-ups and team statistics, a match calendar and more. The app is available for iOS and Android.

Unibet’s Sports TV Guide will help players not to miss any of their favorite games on TV. Also, they can see the best odds for upcoming games and see which games are streamed through Unibet TV. Available for iOS and Android.

Unibet’s Tennis Livescore app helps tennis fans to stay up to date with the statistics of their favorite players, their rankings in the ATP and the WTA, as well as overviews of the tournaments and detailed match reports. The app is available for iOS and Android.

Unibet Casino & Slots

Unibet’s online casino offers its players the latest Net Entertainment games (another Swedish company, known for its high quality games, and also my personal favorite), and other developers, such as Microgaming, Ash Gaming or Thunderkick, whose games are exclusive to Unibet’s operations.

All their games run in browser window, and several of them are also available in touchscreen versions – for mobile devices. The games are available in “fun” mode or for real money.

Unibet features a staggering 24 pooled progressive jackpot games, including Microgaming’s Mega Moolah and Major Millions, NetEnt’s Mega Fortune and Arabian Nights, and more. There are millions of euros to win – click here for a chance.

New players at the Unibet online casino are rewarded with a welcome bonus up to EUR100, as well as with the chance to win even more cash in the exclusive New Player Tournaments.

Speaking of tournaments: there are daily events available for players of the Unibet casino, offering them the chance to win between 10 and 100 euros every day, or even more.

Unibet also offers its players live casino games, both for desktop PCs and for mobile devices.

Games, bingo and poker

What you can’t find in the casino, you will surely find in the Games section of Unibet. Other 64 great slots and other games are available for play besides the over 360 titles available at the online casino. Scratch cards, arcade games, virtual sports and slots – more ways to have fun and possibly win some money.

Unibet’s bingo hall offers its players games of 75 and 90 ball bingo, a great time playing and chatting, and a series of great jackpots and bonuses to win.

The operator’s poker room is not part of any network, and it doesn’t need to be – the unibet has enough registered customers not to need to adhere to any. It runs its own sleek, fast and beautiful poker software, and its own real life major poker tournament, the Unibet Open.

Conclusion

Unibet is one of the biggest and most reliable operators on the online gaming market. It has many options for players to choose from, and a chance for players to win incredible bonuses if they are lucky. Surely a place to consider.

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